A report commissioned by Site Intelligence has highlighted the vital role web analytics companies are playing in garnering extra business for online businesses. Companies utilising web analytics can expect to increase conversion from 2% to 7%, a vital difference given the current economic climate.
The research, carried out by the Aberdeen Group on behalf of Site Intelligence, also found that 76% of companies involved in the study improved year-on-year conversion rates with average conversion and revenue per visit increasing by 3% each year with customer profitability by 4%.
However, the report warns that many executives still find web analytics too difficult to comprehend, and that actionable information is preferable to them than raw data. The report puts forth the suggestion that many ‘best in class’ organisations use paid analytics solutions, whether stand alone or in combination with cost free products.
To read the full report please follow this link http://www.site-intelligence.co.uk/downloads.html
