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	<title>Yard Associates &#187; advertising</title>
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		<title>Twitter to launch &#8216;Promoted Tweets&#8217;</title>
		<link>http://www.yardassociates.com/news/twitter-to-launch-promoted-tweets/</link>
		<comments>http://www.yardassociates.com/news/twitter-to-launch-promoted-tweets/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:42:20 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[promoted tweets]]></category>
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		<description><![CDATA[Following Twitter&#8217;s recent announcement that they will be monetising their website using &#8216;Promoted Tweets&#8217;, we have been asking ourselves how successful this move is really likely to prove to be. The idea behind their promoted tweets is that companies will pay Twitter to show their tweets first whenever a search is made for relevant content. Initially starting with a handful of advertisers, this is due to go live imminently onto Twitter. As yet we are undecided as to whether this &#8230; <a href="http://www.yardassociates.com/news/twitter-to-launch-promoted-tweets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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