As interactions with social media increase in popularity, monitoring the success of your own web sites becomes increasingly only a single piece of the jigsaw. It is important to also understand the impact of social media on your brand and web presence to really appreciate the experiences of your customers, both online and offline.
Using a number of different tools for this purpose, Yard Associates can provide you with not only the results of your social media monitoring, but also integrate the tools within your business to provide an actionable strategy for responding to online users.
Social Media Success
We achieve social media success for your company by utilising our experience in this area to provide you with a robust social media strategy. This strategy is based on the knowledge we ascertain from monitoring the social feedback on your company name and keywords, allowing us to act on your behalf to satisfy your social customers, as well as drive awareness and traffic to your websites.
Social Media Measurement
The key to deriving and running a successful social media strategy is to understand the social feedback and requirements of your target customers. We therefore work to deploy a number of monitoring tools to track the awareness and general feedback for your brand and keywords, ensuring that all of the key actions are based on relevant social media findings. We use this information to identify the online communities that are discussing your brands, allowing us to build a picture of successes and gaps in the social media arena.
What’s more, our experience in working with the largest web analytics vendors in the world allows us to go one step further in understanding the true impact of social media on your web statistics and website performance.
Automated Responses
Utilising the tools in place, Yard Associates can then work towards creating a number of automated responders that will ensure that online customer feedback does not go ignored by your company, even if it isn’t taking place on your site. These auto responders will improve the customer satisfaction and general opinion of your brands online, reducing any risks to your online reputation.
Social Media Content
Yard Associates will also provide a strategy for social media content generation that will improve your online brand awareness and generate a significant volume of additional traffic. By generating this content from the insight captured in ongoing social media monitoring, you can be sure that the right target audiences are being reached, and the right messages are reaching the right people.
