SEO or Search Engine Optimisation is all about improving your web page ranking in the non-paid results page of search engines such as Google. Essentially the higher up the rankings your pages are found, the more likely your site will be visited.
After sitting down with you and discussing your goals, we set to work and begin optimising your site.
It is important to note that good quality SEO begins with optimising your website for users first, not for a machine. We employ all best practises and deliver proven results based on the following:
Keyword Research
Knowing what searchers are looking for is the key to getting your website found. Thinking beyond single keyword phrases we dig into wider groups of keywords or keyword niches. This big picture view is where the greatest volume of traffic is. We conduct research into your chosen field and find out exactly what words are being used to describe your product range and ensure the titles of your products and services reflect these.
Content
Relevance is the key. Good quality content that is authoritative and relative is the basis to attracting quality links, and quality links mean lower bounce rates and more page views. Once you have this content, it needs to be tagged correctly and laid out in such a way that search engines can easily crawl and index.
Structure and Navigation
It is very important to provide easy to use navigation and overall site file structure. Not only is this highly beneficial for your users, but it also helps search engines better index your site. The individual urls of each page need to be well written, likewise the navigation bar and breadcrumb trails. Another often overlooked area is the folder structure in which the html files have been saved.
Link Building
The ranking of your site relies on other authoritative sites linking to your site, kind of like a respected member of the community putting in a good word for you. This can be achieved through social media campaigns, guest blogs, email campaigns and e-newsletters. This can be a time consuming and labour intensive process, yet well worth the investment as this is vital for improving search results.
To learn more about our SEO Audit and Roadmap service click here!
