Analytics Optimisation



Already have an analytics solution in place but not sure it really meets your requirements?  We can work with you to optimise your existing toolsets, providing expert advice on data collection and configuration.

Often we find that customers who approach us are unhappy with the solution they currently have in place, blaming the vendor or the tool for the poor fit to their requirements. We have helped a large number of customers to turn these tools around, providing guidance, technical advice and configuration consultancy to help realise the benefits of these tools and provide the return on investment that an analytics tool should always provide.

An independent health check is the first step towards this. One of our expert analysts will conduct an assessment of the online analytics which your company is using to monitor the site. In doing so you will be able to benefit from our years of experience to discover just how well you have been using the tools at your disposal.

If you have concerns about the accuracy or efficiency of your web reporting, or have any other issues with your analytics solution, a health check delivered by one of our expert consultants could be just what the doctor ordered. We know all the tricks of the trade, and can help you avoid the common traps and pitfalls. A clean bill of health from us will give you the confidence you need in your analytics solution, empowering you to effect positive change to achieve your site’s goals.

Our health checks address a range of common issues including:

  • Ensuring session tracking is as accurate as possible
  • Assessment of URL uniqueness
  • Filtering of invalid traffic
  • Optimisation of page view usage and associated cost
  • Tag verification and versioning.