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	<title>Yard Associates</title>
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	<link>http://www.yardassociates.com</link>
	<description>Data Driven Digital Consultancy</description>
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		<title>Google Analytics – Clearing up confusion between Event Tracking and Virtual Pageviews</title>
		<link>http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/</link>
		<comments>http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 14:43:50 +0000</pubDate>
		<dc:creator>Chris Jenkins</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1710</guid>
		<description><![CDATA[There is a lot of confusion between Virtual Pageviews and Event Tracking within the Google Analytics package. Novices and newcomers can find it hard to differentiate between these two methods as they are similar ways of tagging events within a page. I have created this post in an attempt to clear up some of the common misconceptions that users may have regarding these. What are these types of tracking? Event Tracking and Virtual Pageviews allow the user to track events &#8230; <a href="http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Adobe Social Analytics</title>
		<link>http://www.yardassociates.com/analytics/adobe-social-analytics/</link>
		<comments>http://www.yardassociates.com/analytics/adobe-social-analytics/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:19:30 +0000</pubDate>
		<dc:creator>Warrick</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Omniture]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1985</guid>
		<description><![CDATA[Online social media is a big deal for businesses. The way we interact with friends, or in the most part casual acquaintances, has drastically changed in the last 15 years. Remember chat rooms? Those early browser-based instant forums evolved into dedicated instant chat programmes such as ICQ, then Instant Messanger. Facebook and YouTube were game changers, Twitter changed it again. It is the need for monitoring the impact of marketing tweets, posts, video, and their sentiment that provides the biggest &#8230; <a href="http://www.yardassociates.com/analytics/adobe-social-analytics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/analytics/adobe-social-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics IQ Exam</title>
		<link>http://www.yardassociates.com/analytics/google-analytics-iq-exam/</link>
		<comments>http://www.yardassociates.com/analytics/google-analytics-iq-exam/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 12:20:54 +0000</pubDate>
		<dc:creator>Warrick</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1919</guid>
		<description><![CDATA[Truth be told, I came to this job with no web qualifications. I had no understanding of web analytics. Visitor data was a foreign concept. I was extremely fortunate to be offered a career with Yard Associates who adopt the attitude of taking on eager junior staff, nurturing and training them to the companies required standard. After initial diverse exposure to the company’s various digital services it offers its clients, I found web analytics best suited my frame of mind. &#8230; <a href="http://www.yardassociates.com/analytics/google-analytics-iq-exam/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/analytics/google-analytics-iq-exam/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build an iPhone 4 in CSS without ANY images</title>
		<link>http://www.yardassociates.com/web-design/iphone4-css-noimage/</link>
		<comments>http://www.yardassociates.com/web-design/iphone4-css-noimage/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 13:59:27 +0000</pubDate>
		<dc:creator>Warrick</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1724</guid>
		<description><![CDATA[Please note: The below image may not present correctly in Internet Explorer and older web browsers. If this does not like like a realistic iPhone 4, then your browser maybe out of date. Why not upgrade to one of the latest, feature rich, secure and free web browsers like Google Chrome, Mozilla Firefox, Opera. The image-less iPhone 4 image. &#160; &#160; The background story about the iPhone idea I came about this project by accident whilst designing custom navigation page &#8230; <a href="http://www.yardassociates.com/web-design/iphone4-css-noimage/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/web-design/iphone4-css-noimage/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How a Webtrends healthcheck can turn disaster into opportunity</title>
		<link>http://www.yardassociates.com/analytics/how-a-webtrends-healthcheck-can-turn-disaster-into-opportunity/</link>
		<comments>http://www.yardassociates.com/analytics/how-a-webtrends-healthcheck-can-turn-disaster-into-opportunity/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 08:58:38 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1680</guid>
		<description><![CDATA[One of the most frequent questions that our Webtrends consultants get asked by business users is “can I have complete faith in the accuracy of my web analytics data?” This desire for accurate data is understandable, as the insight gleaned from Webtrends reports often underpins the decision making process within large organisations. If you delve deep enough, you can usually find problems with most Webtrends implementations – mis-configuration of the standard options and custom reports often prove to be the &#8230; <a href="http://www.yardassociates.com/analytics/how-a-webtrends-healthcheck-can-turn-disaster-into-opportunity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/analytics/how-a-webtrends-healthcheck-can-turn-disaster-into-opportunity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Vacancy &#8211; Web Analyst</title>
		<link>http://www.yardassociates.com/analytics/vacancy-web-analyst/</link>
		<comments>http://www.yardassociates.com/analytics/vacancy-web-analyst/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 13:25:19 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Job Opportunities]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1672</guid>
		<description><![CDATA[We have an exciting opportunity for the right candidate to join our growing team of web analysts, based either in Cardiff or Edinburgh. We are looking for someone who has experience using the leading web analytics packages (Webtrends / Omniture / Coremetrics / Google Analytics) and would like to work with our market leading clients. If this sounds like the role for you, please apply here. Please note: assistance from recruitment agencies is not required.]]></description>
		<wfw:commentRss>http://www.yardassociates.com/analytics/vacancy-web-analyst/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WebTrends make acquisition and ‘Reinvigorate’ their service offering</title>
		<link>http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/</link>
		<comments>http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 16:08:00 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1656</guid>
		<description><![CDATA[WebTrends today announced that it has added analytics company Reinvigorate to its portfolio. Reinvigorate is a package which offers, amongst other things, real-time analytics and excellent data visualisation. Of particular interest to WebTrends users may be the heat map functionality which would provide a great enhancement to the current capabilities of the WebTrends SmartView tool. Reinvigorate also offes a desktop application known as ‘Snoop’ which provides a constant stream of analytics data directly to your desktop, notifying you of all &#8230; <a href="http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google+ iPhone app finally released</title>
		<link>http://www.yardassociates.com/news/google-iphone-app-finally-released/</link>
		<comments>http://www.yardassociates.com/news/google-iphone-app-finally-released/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 21:14:06 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1488</guid>
		<description><![CDATA[Overview After a two and a half week wait for the release of the Google+ iPhone app, Apple have now finally verified it. As you would expect, the app has been available for the Android platform for quite some time now. Google sources claimed last week that the iOS version had been submitted to the app store for approval that prior week. No one really knows why the process took so long on this occasion, although rumours are flying as &#8230; <a href="http://www.yardassociates.com/news/google-iphone-app-finally-released/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/google-iphone-app-finally-released/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cardiff 10k again</title>
		<link>http://www.yardassociates.com/social/cardiff-10k-again/</link>
		<comments>http://www.yardassociates.com/social/cardiff-10k-again/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 13:13:09 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1462</guid>
		<description><![CDATA[Yard Associates are once again signed up to run the Cardiff 10k to raise money for Kidney Wales. Having come a respectable 39th out of 72 corporate teams last year, we&#8217;ll be looking for one of our teams to go a bit better than that this year. If you&#8217;d like to sponsor us and donate to this very worthy cause, then please go to our fundraising page (http://cardiff10kfundraising.com/yard10k).]]></description>
		<wfw:commentRss>http://www.yardassociates.com/social/cardiff-10k-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Webtrends Analytics 10 &#8211; Great new interface, here&#8217;s to exciting future releases.</title>
		<link>http://www.yardassociates.com/analytics/webtrends-analytics-10-great-new-interface/</link>
		<comments>http://www.yardassociates.com/analytics/webtrends-analytics-10-great-new-interface/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 15:44:08 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1168</guid>
		<description><![CDATA[Overview WebTrends has recently released their brand new Analytics 10 interface and we at Yard Associates have been using it quite a lot for its great new abilities. This post will outline a few of its great new pieces of functionality and take a look at some of the stuff that&#8217;s still missing. &#160; Pages Dashboard This is a great new piece of functionality that brings together a number of new and existing URL based measures that would have only been available in separate reports in On Demand. This dashboard provides &#8230; <a href="http://www.yardassociates.com/analytics/webtrends-analytics-10-great-new-interface/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/analytics/webtrends-analytics-10-great-new-interface/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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