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In the fight for that extra smidge of the online search market, Microsofts Bing has teamed up with Wolfram Alpha – The ‘Computational Knowledge Engine’ which, when launched, was hearalded as a major rival to Googles dominance. The addition will be used in the US only at first and will bring such elements as Diet, Facts and Figures right into the search results screen. Whether bringing a diet tool into search fray will rocket Bing to the hights of Google’s success is yet … Continue reading →

A report commissioned by Site Intelligence has highlighted the vital role web analytics companies are playing in garnering extra business for online businesses. Companies utilising web analytics can expect to increase conversion from 2% to 7%, a vital difference given the current economic climate.

I was very interested to hear news of Adobe’s recent acquisition of web analytics provider Omniture, particularly the $1.8 billion cash that the web goliath thought necessary to pay for the provider. Not only does this represent more than 6 times the company’s annual revenue but also more than 25 times the companies EBITDAR* figure (company valuations commonly take between 8-13 multiples of this figure). So why the mark up?

Over half of the UK population will be shopping online by 2013, according to findings by eMarketer. Their research has found that online businesses can expect a rise from 26.9 million people currently spending on the internet to a projected 31.8 million consumers in four years time.

It has been announced that TFL will be the sole sponsor for the third and final outing of Bebo’s cross platform teen drama ‘Sofia’s Diary’. In a move to target a teen audience directly the ten episode final run will feature a road safety theme.

Midnight on Friday saw the launch of the much awaited WolframAlpha engine. Not heralded as a search engine but rather a ‘Computational Knowledge Engine’ it is set to bring a new approach to searching the Internet. Taking a completely different approach to Google (brave move considering the success of the Internet Search Giant) WolframAlpha aims to provide actual solutions to queries thrown at it.