Posted: 3 March 2010 in News, Press by Paul
Yard Associates are delighted to announce that we have become the first UK agency to meet the SiteTagger authorisation criteria, allowing us to call ourselves authorised SiteTagger consultants. As SiteTagger partners, we are now able to provide support and maintenance on the SiteTagger solution, as well as offer configuration consultancy to our mutual clients.
Yard Associates have been working with the SiteTagger tool for well over a year now and look forward to being able to introduce this technology to some of our clients in the near future.
Posted: 4 February 2010 in Press by Nial
The SiteTagger tool developed by Yard Associates is providing greater web analysis insight for Dyno.com
FOR IMMEDIATE RELEASE (Press Release) – Feb 03, 2010 –
Dyno.com have selected SiteTagger to aid the deployment of an updated and detailed tagging strategy for their online business. Yard Associates have been chosen to support the implementation and realise the tagging infrastructure in their analytics tools. Technical Director at Yard Associates, Paul Newbury, said: “Yard Associates are delighted to be able to continue to build the relationship with Dyno by supplying the expertise for such an innovative and emerging piece of technology.”
Released on to the market in 2008, the SiteTagger web tagging solution has been implemented into a number of blue chip clients in the UK. The SiteTagger solution has one objective, to enable organisations to configure, manage and deploy javascript tags onto their website in a quick and effective manner without having to go through the normal IT test and release process.
The company was founded by Paul Newbury,Stephan Briggs and Dan Jermyn who operate Yard Associates, a leading web analytics consultancy started in 2006.
Dyno.com is the market leader in plumbing, drainage, glazing as well as providing security for residential and business properties with over 100 franchisee businesses.
Dyno.com are the latest client to use Yard Associates consultancy to bring about real and measurable results for their online business. Yard Associates client list also includes Bank Of England, British Gas, HSBC, BUPA, Sainsbury’s Finance, Orange, NEC Group, Lloyds TSB, NHS,TFL and the British Council.
Posted: 4 February 2010 in News, Press by Paul
Following Apple’s recent announcement about the iPad, numerous opportunities have begun to arise regarding the functionality and scope of what is an extraordinary improvement on the ground already set by the iPhone. Having developed and tracked applications on the iPhone, we understand that the emergence of this essential sales and customer servicing channel has improved the availability and focus of companies who want to put the maximum control in the hands of their users, improving not only the usability of services provided by these companies but also the availability of their products and brands.
The iPad is sure to build on this further by providing an improved interface for companies to use to provide information to users that was previously unreadable on the smaller screen. Now, banking applications will be possible that utilise the interface size, and allow customers to benefit from multi-touch drag and drop for simple bill paying, money transfers and other account management tasks that were not quite as simple to perform on the iPhone but can be performed with ease by any user able to point a finger and drag it to the right place.
But the online servicing in this is only a part of the functionality that should be possible if banks truly embrace this technology, assuming of course that the market share becomes significant enough to warrant the investment in these systems. Imagine, for example, if banks manage to truly understand the data available to them from the account interactions they have access to. Then the applications will be further able to provide a more rounded and personal service, whilst at the same time improving the ease of access to the information provided.
The only downside to the iPad use in these cases is the lack of camera, removing the possibility of augmented reality applications on the larger screen. Should this change in the future, then expect to be able to show the camera to a home insurance brochure, only for the iPad to quickly display a quote for you based on the information already held.
Of course, all of this is dependant on the right people truly understanding the technology available, and using the customer data to good effect, all of which we appear to be quickly moving toward.
Yard Associates have fresh and insightful opinions on the issues and technologies affecting our industry. If you require a comment on a topical issue relating to our industry for your publication, radio or tv programme then please contact our Technical Director at Yard Associates, Paul Newbury on 029 2000 4565 or email Paul@yardassociates.co.uk for more information.
Posted: 14 January 2010 in Home, News, Press Dyno, SiteTagger by gareth
Dyno.com have recently chosen SiteTagger to aid the deployment of an updated and detailed tagging strategy. Yard Associates have been selected to support the implementation and realise the tagging infrastructure in their analytics tools.
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