<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Yard Associates &#187; News</title>
	<atom:link href="http://www.yardassociates.com/category/news/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.yardassociates.com</link>
	<description>Data Driven Digital Consultancy</description>
	<lastBuildDate>Wed, 25 Jan 2012 14:45:23 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Google Analytics – Clearing up confusion between Event Tracking and Virtual Pageviews</title>
		<link>http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/</link>
		<comments>http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 14:43:50 +0000</pubDate>
		<dc:creator>Chris Jenkins</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1710</guid>
		<description><![CDATA[There is a lot of confusion between Virtual Pageviews and Event Tracking within the Google Analytics package. Novices and newcomers can find it hard to differentiate between these two methods as they are similar ways of tagging events within a page. I have created this post in an attempt to clear up some of the common misconceptions that users may have regarding these. What are these types of tracking? Event Tracking and Virtual Pageviews allow the user to track events &#8230; <a href="http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/google-analytics-%e2%80%93-clearing-up-confusion-between-event-tracking-and-virtual-pageviews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WebTrends make acquisition and ‘Reinvigorate’ their service offering</title>
		<link>http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/</link>
		<comments>http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 16:08:00 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1656</guid>
		<description><![CDATA[WebTrends today announced that it has added analytics company Reinvigorate to its portfolio. Reinvigorate is a package which offers, amongst other things, real-time analytics and excellent data visualisation. Of particular interest to WebTrends users may be the heat map functionality which would provide a great enhancement to the current capabilities of the WebTrends SmartView tool. Reinvigorate also offes a desktop application known as ‘Snoop’ which provides a constant stream of analytics data directly to your desktop, notifying you of all &#8230; <a href="http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/analytics/webtrends-make-acquisition-and-%e2%80%98reinvigorate%e2%80%99-their-service-offering/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google+ iPhone app finally released</title>
		<link>http://www.yardassociates.com/news/google-iphone-app-finally-released/</link>
		<comments>http://www.yardassociates.com/news/google-iphone-app-finally-released/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 21:14:06 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1488</guid>
		<description><![CDATA[Overview After a two and a half week wait for the release of the Google+ iPhone app, Apple have now finally verified it. As you would expect, the app has been available for the Android platform for quite some time now. Google sources claimed last week that the iOS version had been submitted to the app store for approval that prior week. No one really knows why the process took so long on this occasion, although rumours are flying as &#8230; <a href="http://www.yardassociates.com/news/google-iphone-app-finally-released/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/google-iphone-app-finally-released/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cardiff 10k again</title>
		<link>http://www.yardassociates.com/social/cardiff-10k-again/</link>
		<comments>http://www.yardassociates.com/social/cardiff-10k-again/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 13:13:09 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1462</guid>
		<description><![CDATA[Yard Associates are once again signed up to run the Cardiff 10k to raise money for Kidney Wales. Having come a respectable 39th out of 72 corporate teams last year, we&#8217;ll be looking for one of our teams to go a bit better than that this year. If you&#8217;d like to sponsor us and donate to this very worthy cause, then please go to our fundraising page (http://cardiff10kfundraising.com/yard10k).]]></description>
		<wfw:commentRss>http://www.yardassociates.com/social/cardiff-10k-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Icann increases web domain variations</title>
		<link>http://www.yardassociates.com/news/icann-increases-web-domain-variations/</link>
		<comments>http://www.yardassociates.com/news/icann-increases-web-domain-variations/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 13:54:18 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1208</guid>
		<description><![CDATA[Dot-Anything The number of .com domains still available is scarce, and due to this Icann have now given the all clear for companies to use anything as the suffix, for example, ‘http://yard.associates’. The vote completes a six year negotiation process and is the biggest change to the system since .com was first introduced 26 years ago. Pricing The process however isn’t cheap – it will cost £114,000 to apply for the custom suffix, and companies would need to show they &#8230; <a href="http://www.yardassociates.com/news/icann-increases-web-domain-variations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/icann-increases-web-domain-variations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Barclays and Orange to launch mobile payment system</title>
		<link>http://www.yardassociates.com/news/barclays-and-orange-to-launch-mobile-payment-system/</link>
		<comments>http://www.yardassociates.com/news/barclays-and-orange-to-launch-mobile-payment-system/#comments</comments>
		<pubDate>Sun, 22 May 2011 18:04:46 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1152</guid>
		<description><![CDATA[A new payment system, soon to be offered in Britain, will simply require the tap of your mobile phone to purchase goods of up to £15, which could potentially eliminate the need to carry cash. This technology is said to be the biggest change in the payment of goods since the introduction of the credit card 40 years ago. Only 50,000 retail stores currently have the technology available to accept this new payment system, so it will still be considered &#8230; <a href="http://www.yardassociates.com/news/barclays-and-orange-to-launch-mobile-payment-system/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/barclays-and-orange-to-launch-mobile-payment-system/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Microsoft to buy Skype</title>
		<link>http://www.yardassociates.com/news/microsoft-to-buy-skype/</link>
		<comments>http://www.yardassociates.com/news/microsoft-to-buy-skype/#comments</comments>
		<pubDate>Tue, 10 May 2011 11:33:58 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1117</guid>
		<description><![CDATA[Takeover﻿﻿﻿ The software company Microsoft is soon to be completing its purchase of Skype, with the deal said to be close to $8.5 billion. What is Skype? Skype is a software application that allows users to utilise their internet connection to make free calls. If a user has a webcam available, they are also able to connect to friends or colleagues via video. Why Skype? We believe Microsoft sought after purchasing Skype due to smartphones and tablets greatly increasing in &#8230; <a href="http://www.yardassociates.com/news/microsoft-to-buy-skype/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/microsoft-to-buy-skype/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sony hires investigators in search of hackers</title>
		<link>http://www.yardassociates.com/news/sony-hires-investigators-in-search-of-hackers/</link>
		<comments>http://www.yardassociates.com/news/sony-hires-investigators-in-search-of-hackers/#comments</comments>
		<pubDate>Thu, 05 May 2011 10:50:11 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1104</guid>
		<description><![CDATA[Sony has hired private investigators in a search for the hackers that performed the security breach on the database containing Playstation users’ personal information. Sony state that an additional 25m users’ details have been stolen from an outdated database, totalling the number of potential stolen information to 100m. Although investigators are not thought to be close to identifying the culprits, at least some of the attacks came from a Malaysia-based server, according to the Wall Street Journal. Sony state that &#8230; <a href="http://www.yardassociates.com/news/sony-hires-investigators-in-search-of-hackers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/sony-hires-investigators-in-search-of-hackers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sony data theft hits over 70m Playstation users</title>
		<link>http://www.yardassociates.com/news/sony-data-theft-hits-over-70m-playstation-users/</link>
		<comments>http://www.yardassociates.com/news/sony-data-theft-hits-over-70m-playstation-users/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 09:47:29 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1084</guid>
		<description><![CDATA[Playstation users first noticed an issue had arisen when the service became unavailable on 20th April, but now Sony has warned gamers that their data has been compromised following a hacking attack on its online service. A number of users’ details have said to have been stolen, including name, address and credit card information. In a statement posted on the official Playstation blog, Nick Caplin, the company&#8217;s head of communications for Europe, said: &#8220;We have discovered that between April 17 &#8230; <a href="http://www.yardassociates.com/news/sony-data-theft-hits-over-70m-playstation-users/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/sony-data-theft-hits-over-70m-playstation-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>White iPhone 4 said to be released soon</title>
		<link>http://www.yardassociates.com/news/potential-white-iphone-4-to-be-released-soon/</link>
		<comments>http://www.yardassociates.com/news/potential-white-iphone-4-to-be-released-soon/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 10:13:03 +0000</pubDate>
		<dc:creator>Alex Davies</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=1074</guid>
		<description><![CDATA[For those who have been eagerly awaiting the release of the white iPhone 4, there may be some good news in store for you.  Apple claims that the white version of the iPhone 4 will be released in spring of this year. Apple state that they had manufacturing problems which delayed its initial release. The mobile network Three posted and quickly removed a page holder for the white iPhone 4 recently, indicating a release may be expected soon. However, with &#8230; <a href="http://www.yardassociates.com/news/potential-white-iphone-4-to-be-released-soon/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.yardassociates.com/news/potential-white-iphone-4-to-be-released-soon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

