News

There is a lot of confusion between Virtual Pageviews and Event Tracking within the Google Analytics package. Novices and newcomers can find it hard to differentiate between these two methods as they are similar ways of tagging events within a page. I have created this post in an attempt to clear up some of the common misconceptions that users may have regarding these. What are these types of tracking? Event Tracking and Virtual Pageviews allow the user to track events … Continue reading →

Overview After a two and a half week wait for the release of the Google+ iPhone app, Apple have now finally verified it. As you would expect, the app has been available for the Android platform for quite some time now. Google sources claimed last week that the iOS version had been submitted to the app store for approval that prior week. No one really knows why the process took so long on this occasion, although rumours are flying as … Continue reading →

Dot-Anything The number of .com domains still available is scarce, and due to this Icann have now given the all clear for companies to use anything as the suffix, for example, ‘http://yard.associates’. The vote completes a six year negotiation process and is the biggest change to the system since .com was first introduced 26 years ago. Pricing The process however isn’t cheap – it will cost £114,000 to apply for the custom suffix, and companies would need to show they … Continue reading →

A new payment system, soon to be offered in Britain, will simply require the tap of your mobile phone to purchase goods of up to £15, which could potentially eliminate the need to carry cash. This technology is said to be the biggest change in the payment of goods since the introduction of the credit card 40 years ago. Only 50,000 retail stores currently have the technology available to accept this new payment system, so it will still be considered … Continue reading →

Takeover The software company Microsoft is soon to be completing its purchase of Skype, with the deal said to be close to $8.5 billion. What is Skype? Skype is a software application that allows users to utilise their internet connection to make free calls. If a user has a webcam available, they are also able to connect to friends or colleagues via video. Why Skype? We believe Microsoft sought after purchasing Skype due to smartphones and tablets greatly increasing in … Continue reading →

Sony has hired private investigators in a search for the hackers that performed the security breach on the database containing Playstation users’ personal information. Sony state that an additional 25m users’ details have been stolen from an outdated database, totalling the number of potential stolen information to 100m. Although investigators are not thought to be close to identifying the culprits, at least some of the attacks came from a Malaysia-based server, according to the Wall Street Journal. Sony state that … Continue reading →