The Yard Associates team are once again participating in the Corporate Event at the HSBC Cardiff 10k on the 12th September 2010 and we’ll be raising money for the Kidney Wales Foundation. More details can be found at the Cardiff 10k website and the Kidney Wales website.
Our success at this event is not where we finish, but how much we manage to raise for what is a very worthwhile cause. Any donations would therefore be very gratefully received.
You can donate online at our Justgiving page, or by contacting one of the team here at Yard Associates.
Following Twitter’s recent announcement that they will be monetising their website using ‘Promoted Tweets’, we have been asking ourselves how successful this move is really likely to prove to be. The idea behind their promoted tweets is that companies will pay Twitter to show their tweets first whenever a search is made for relevant content. Initially starting with a handful of advertisers, this is due to go live imminently onto Twitter.
As yet we are undecided as to whether this approach will prove to be successful or not. There are two main arguments in our eyes: firstly, how many users use Twitter as a search tool for terms that are typically bid on in Google? Therefore, how successful can these companies possibly be, and furthermore what is the advantage over having users search for your brand and follow your account directly? On the other hand, if you have a genuine interest in the world of coffee, then why would you look any further than the information provided by coffee superbrand Starbucks, especially if their Tweets are right up there at the top of the list? Either way, you have to ask how long it will be before Twitter decide to push ‘relevant’ content from their chosen advertisers directly into your Twitter home screen.
What is clear in all this is that these companies will need to ensure that the ROI for this advertising is thoroughly tracked, mainly through tagging links from their tweets to their main websites. The real argument will be won at this stage, with these advertisers deciding very quickly whether their Twitter investments are really worth the price they are paying….
As for Twitter themselves, I’m sure they’ll be closely monitoring their user volumes and related tweets with interest.
Yard Associates are delighted to announce that we have become the first UK agency to meet the SiteTagger authorisation criteria, allowing us to call ourselves authorised SiteTagger consultants. As SiteTagger partners, we are now able to provide support and maintenance on the SiteTagger solution, as well as offer configuration consultancy to our mutual clients.
Yard Associates have been working with the SiteTagger tool for well over a year now and look forward to being able to introduce this technology to some of our clients in the near future.
One of our partner companies, SiteTagger, announced recently the availability of a FREE version of their popular website tagging solution to small customers. Available for any company with annual page views of up to 100,000, the SiteTagger Free product is now available and can be signed up to online from the SiteTagger website. The Free version is effectively the full product, with SiteTagger Free customers able to deploy all of the tags within the main SiteTagger library; only the custom scripting functions are not available, and require users to sign up for the SiteTagger OnDemand product, which itself is very reasonably priced.
The SiteTagger product has been a God-send for us at Yard Associates, simplifying the process for getting complex web analytics, marketing and other Javascript tags live into websites at a fraction of the usual cost.
If you would like to implement SiteTagger to simplify your website tagging, why not contact us at Yard Associates and we can facilitate a demonstration, as well as provide implementation and configuration support for your company.
One of our partner companies, SiteTagger, announced recently the availability of a FREE version of their popular website tagging solution to small customers. Available for any company with annual page views of up to 100,000, the SiteTagger Free product is now available and can be signed up to online from the 
