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	<title>Yard Associates &#187; Case Studies</title>
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	<description>Data Driven Digital Consultancy</description>
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		<title>Sainsbury&#8217;s Finance</title>
		<link>http://www.yardassociates.com/case-studies/sainsburys-finance/</link>
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		<pubDate>Fri, 20 Nov 2009 08:47:07 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Case Studies]]></category>

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		<description><![CDATA[Background Originally, Sainsbury’s Finance were using a simple log file analyser to collect data and try and gain insight into visitor behaviour on their site. The limited nature of this system led Sainsbury’s Finance to seek an improved analytics solution but were unable to dedicate the level of time necessary to explore the market for the best package which they would be able to run and update themselves. In Yard Associates, they found a partner able to not only provide &#8230; <a href="http://www.yardassociates.com/case-studies/sainsburys-finance/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Orange</title>
		<link>http://www.yardassociates.com/case-studies/orange/</link>
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		<pubDate>Fri, 20 Nov 2009 08:46:17 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Case Studies]]></category>

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		<description><![CDATA[The Background Orange launched a number of new pages promoting their Mobile Internet USB Dongle and requested Yard Associates to prepare appropriate tagging in order to track user interaction with these pages. These pages were to differ from the main bulk of the website as they were to be predominantly flash and therefore standard Meta tagging would not be suitable to capture the true level of customer interaction. This was especially true when taking into account the level of detail &#8230; <a href="http://www.yardassociates.com/case-studies/orange/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>NEC Group</title>
		<link>http://www.yardassociates.com/case-studies/nec/</link>
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		<pubDate>Wed, 24 Jun 2009 14:02:09 +0000</pubDate>
		<dc:creator>Stephan</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.yardassociates.com/?p=179</guid>
		<description><![CDATA[The Background The NEC is the most well-known exhibition centre in the UK and one of the biggest in Europe bringing in over 1 million visitors per year with their concerts and sporting events. The Ticket Factory is a development of the NEC Group’s box office team, selling up to 2 million tickets every year enabling customers to book event tickets directly and acting as an alternative to traditional ticket agents. The Challenge NEC Group had identified a need for &#8230; <a href="http://www.yardassociates.com/case-studies/nec/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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