Author Archives: Gareth

Webtrends Analytics 10 – Great new interface, here’s to exciting future releases.

Posted on July 12, 2011 by Gareth

Overview WebTrends has recently released their brand new Analytics 10 interface and we at Yard Associates have been using it quite a lot for its great new abilities. This post will outline a few of its great new pieces of functionality and take a look at some of the stuff that’s still missing.   Pages Dashboard This is a great new piece of functionality that brings together a number of new and existing URL based measures that would have only been available in separate reports in On Demand. This dashboard provides … Continue reading →

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Google Launch Social Network

Posted on February 10, 2010 by Gareth

Google have announced that they are increasing the offering to their 170 million Gmail customers. The email service is set to include social networking functionality to allow users to update their status in a Facebook style, as well as share content and comment on friends posts. Google have dubbed the social network ‘Buzz’, which I’m sure will attract all the cool kids, but with their Android mobile OS the service comes ready to suit mobile users from the word go. … Continue reading →

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App-analytics reveals new Apple i-Tablet

Posted on January 26, 2010 by Gareth

i-phone analytic tool ‘Flurry’ has detected app store downloads from a device which reports itself as “not an iphone”, The Register reported yesterday. Flurry gathers its data using an engine developers drop into their applications in exchange for a share of the data. That engine reports back to Flurry when the applications are executed, sharing data on the hardware on which its been installed as well as the frequency with which it’s run and other information of interest to developers. … Continue reading →

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Dyno.com

Posted on January 14, 2010 by Gareth

Dyno.com have recently chosen SiteTagger to aid the deployment of an updated and detailed tagging strategy. Yard Associates have been selected to support the implementation and realise the tagging infrastructure in their analytics tools.

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Google phone set to launch

Posted on January 8, 2010 by Gareth

Speculation is rife on the arrival of the much anticipated Google-branded mobile phone, codenamed Nexus one, the phone that was reportedly beta tested by Mountain View’s employees recently. Photos of the Nexus One have appeared online at gadget site Engadget who report that it is built by HTC, has a 3.7inch screen, five megapixel camera and of course, runs version 2.1 of the Android operating system. Initial reviews have been mediocre, with Endgadget saying that it is not really very … Continue reading →

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Over 50% will shop online

Posted on September 21, 2009 by Gareth

Over half of the UK population will be shopping online by 2013, according to findings by eMarketer. Their research has found that online businesses can expect a rise from 26.9 million people currently spending on the internet to a projected 31.8 million consumers in four years time.

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Social Media, Wedding Crashers

Posted on June 24, 2009 by Gareth

It’s no suprise we are being asked to monitor our clients social media chatter more and more……I particularly like the line from Alex Burmaster (from Nielson Online) in this article which brought to mind the film Wedding Crashers! http://news.bbc.co.uk/1/hi/uk/8116869.stm

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