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Author Archives: Paul
Cardiff 10k again
Yard Associates are once again signed up to run the Cardiff 10k to raise money for Kidney Wales. Having come a respectable 39th out of 72 corporate teams last year, we’ll be looking for one of our teams to go a bit better than that this year. If you’d like to sponsor us and donate to this very worthy cause, then please go to our fundraising page (http://cardiff10kfundraising.com/yard10k).
Posted in News, Social
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Marketing Attribution – Understanding the True Value of Online Campaigns
As analytics and data capture in general have improved over the years, more focus has shifted on capturing and understanding the performance of marketing campaigns in order to capture the return on investment (ROI) for each marketing channel. It became possible within most analytics tools, such as WebTrends and Omniture SiteCatalyst, to capture the referring traffic into a web site; site owners became more intelligent in the way they captured online sales information. Tying the two together enabled sales to … Continue reading
Posted in Analytics
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Yard Associates to run Cardiff 10k
The Yard Associates team are once again participating in the Corporate Event at the HSBC Cardiff 10k on the 12th September 2010 and we’ll be raising money for the Kidney Wales Foundation. More details can be found at the Cardiff 10k website and the Kidney Wales website. Our success at this event is not where we finish, but how much we manage to raise for what is a very worthwhile cause. Any donations would therefore be very gratefully received. You … Continue reading
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Twitter to launch ‘Promoted Tweets’
Following Twitter’s recent announcement that they will be monetising their website using ‘Promoted Tweets’, we have been asking ourselves how successful this move is really likely to prove to be. The idea behind their promoted tweets is that companies will pay Twitter to show their tweets first whenever a search is made for relevant content. Initially starting with a handful of advertisers, this is due to go live imminently onto Twitter. As yet we are undecided as to whether this … Continue reading
Yard Associates become authorised SiteTagger consultancy
Yard Associates are delighted to announce that we have become the first UK agency to meet the SiteTagger authorisation criteria, allowing us to call ourselves authorised SiteTagger consultants. As SiteTagger partners, we are now able to provide support and maintenance on the SiteTagger solution, as well as offer configuration consultancy to our mutual clients. Yard Associates have been working with the SiteTagger tool for well over a year now and look forward to being able to introduce this technology to … Continue reading
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SiteTagger Launches FREE version
One of our partner companies, SiteTagger, announced recently the availability of a FREE version of their popular website tagging solution to small customers. Available for any company with annual page views of up to 100,000, the SiteTagger Free product is now available and can be signed up to online from the SiteTagger website. The Free version is effectively the full product, with SiteTagger Free customers able to deploy all of the tags within the main SiteTagger library; only the custom … Continue reading
Too much Buzz?
Following the launch of the Google Buzz service, a number of privacy concerns have been raised about the way the service has been rolled out by Google. Notably, Buzz is ‘forced’ upon you as a Gmail user, and the solution was able to utilise your address book full of contacts to generate lists of Buzz users, lists which were available to other Buzz users and followers. So how have Google allowed themselves to get caught up in a row that … Continue reading
Yard Associates Join Yahoo! Consultant Network
Yard Associates are delighted to have joined the Yahoo! web analytics consultant network, allowing us to provision accounts and provide support and implementation to new and existing Yahoo! analytics clients.
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