Posted: 18 February 2010 in News SiteTagger, website tagging by Paul
One of our partner companies, SiteTagger, announced recently the availability of a FREE version of their popular website tagging solution to small customers. Available for any company with annual page views of up to 100,000, the SiteTagger Free product is now available and can be signed up to online from the SiteTagger website. The Free version is effectively the full product, with SiteTagger Free customers able to deploy all of the tags within the main SiteTagger library; only the custom scripting functions are not available, and require users to sign up for the SiteTagger OnDemand product, which itself is very reasonably priced.
The SiteTagger product has been a God-send for us at Yard Associates, simplifying the process for getting complex web analytics, marketing and other Javascript tags live into websites at a fraction of the usual cost.
If you would like to implement SiteTagger to simplify your website tagging, why not contact us at Yard Associates and we can facilitate a demonstration, as well as provide implementation and configuration support for your company.
Posted: 17 February 2010 in News buzz, Google, google buzz, social network, social networking by Paul
Following the launch of the Google Buzz service, a number of privacy concerns have been raised about the way the service has been rolled out by Google. Notably, Buzz is ‘forced’ upon you as a Gmail user, and the solution was able to utilise your address book full of contacts to generate lists of Buzz users, lists which were available to other Buzz users and followers. So how have Google allowed themselves to get caught up in a row that should surely have been avoided, following the historic string of privacy concerns of Facebook users regarding their personal information use?
It appears that the answer is in the rushed attempt to turn a popular email service into a social network capable of competing with the likes of Facebook and Twitter. As an industry controlling data from millions of web users, the social network industry was too big for Google to miss out on; however, you can’t help but think that the opportunity may have been missed in this case. Unless…
What is currently true of Google is that the company now commands an impressive set of products which focus around search and communication. Therefore, it is easy to imagine a future iteration of Buzz, which, building on its current form, improves on its integration of Blogger, Calendar, Docs, Picasa, Google Mail, Google Maps, Google Search…and so on to provide a solution that can not only compete with Facebook, but surpasses it in its functionality and availability, and, more importantly, usability. The super user experience, if you will, all held online by Google. Now there’s a strategy for you!
Posted: 10 February 2010 in News, Social by gareth
Google have announced that they are increasing the offering to their 170 million Gmail customers. The email service is set to include social networking functionality to allow users to update their status in a Facebook style, as well as share content and comment on friends posts.
Google have dubbed the social network ‘Buzz’, which I’m sure will attract all the cool kids, but with their Android mobile OS the service comes ready to suit mobile users from the word go. Along with this they have linked in Google maps to show location data for where people are when they post to the site from mobile devices.
Who knows, maybe they’ll add street view to this too so the world can keep track of you even easier.
Posted: 4 February 2010 in Press by Nial
The SiteTagger tool developed by Yard Associates is providing greater web analysis insight for Dyno.com
FOR IMMEDIATE RELEASE (Press Release) – Feb 03, 2010 –
Dyno.com have selected SiteTagger to aid the deployment of an updated and detailed tagging strategy for their online business. Yard Associates have been chosen to support the implementation and realise the tagging infrastructure in their analytics tools. Technical Director at Yard Associates, Paul Newbury, said: “Yard Associates are delighted to be able to continue to build the relationship with Dyno by supplying the expertise for such an innovative and emerging piece of technology.”
Released on to the market in 2008, the SiteTagger web tagging solution has been implemented into a number of blue chip clients in the UK. The SiteTagger solution has one objective, to enable organisations to configure, manage and deploy javascript tags onto their website in a quick and effective manner without having to go through the normal IT test and release process.
The company was founded by Paul Newbury,Stephan Briggs and Dan Jermyn who operate Yard Associates, a leading web analytics consultancy started in 2006.
Dyno.com is the market leader in plumbing, drainage, glazing as well as providing security for residential and business properties with over 100 franchisee businesses.
Dyno.com are the latest client to use Yard Associates consultancy to bring about real and measurable results for their online business. Yard Associates client list also includes Bank Of England, British Gas, HSBC, BUPA, Sainsbury’s Finance, Orange, NEC Group, Lloyds TSB, NHS,TFL and the British Council.
