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Monthly Archives: November 2009
Bank of England
The Bank of England has commissioned Yard Associates to perform a review of the leading analytics suppliers in order to find the most appropriate for their business needs.
HSBC Business Banking
HSBC Business Banking have selected Yard Associates to configure and optimise their current WebTrends solution to ensure it meets the requirements of the business.
Posted in Home, Press
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NHS Choices
November 2009 NHS Choices have commisioned Yard Associates to create an advanced WebTrends tagging strategy to track multiple custom events and segments across a range of platforms, configuration of analytics to provide bespoke reporting and insight across all areas of the NHS choices web presence.
Posted in Press
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Sainsbury’s Finance
Background Originally, Sainsbury’s Finance were using a simple log file analyser to collect data and try and gain insight into visitor behaviour on their site. The limited nature of this system led Sainsbury’s Finance to seek an improved analytics solution but were unable to dedicate the level of time necessary to explore the market for the best package which they would be able to run and update themselves.
Posted in Case Studies
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Orange
The Background Orange launched a number of new pages promoting their Mobile Internet USB Dongle and requested Yard Associates to prepare appropriate tagging in order to track user interaction with these pages. These pages were to differ from the main bulk of the website as they were to be predominantly flash and therefore standard Meta tagging would not be suitable to capture the true level of customer interaction. This was especially true when taking into account the level of detail … Continue reading
Posted in Case Studies
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HSBC Team 10K
Yard Associates have signed up once again for the HSBC 10k in Cardiff, where we hope to raise funds for the Kindey Wales Foundation. If you’d like to sponsor us, then you can do so here. Or check us out at last years event on our blog. Continue reading
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Yard Associates Return for Cardiff 10k
Amazingly, it’s been almost a year since we completed the 2008 HSBC 10k in Cardiff, and we’re now signed up to compete in the 2009 event. This year sees two additions to the team, making the maximum 6 members, with Ben and Sioned agreeing to run too. We’re hoping to raise as much cash as possible for the Kidney Wales Foundation, so if you’d like to support us in this endeavour, please go to http://www.justgiving.com/yard. Good luck messages also very … Continue reading
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Bing Alpha
In the fight for that extra smidge of the online search market, Microsofts Bing has teamed up with Wolfram Alpha – The ‘Computational Knowledge Engine’ which, when launched, was hearalded as a major rival to Googles dominance. The addition will be used in the US only at first and will bring such elements as Diet, Facts and Figures right into the search results screen. Whether bringing a diet tool into search fray will rocket Bing to the hights of Google’s success is yet … Continue reading
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