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Posted: 26 November 2009 in Press by Stephan
NHS Choices have commisioned Yard Associates to create an advanced WebTrends tagging strategy to track multiple custom events and segments across a range of platforms, configuration of analytics to provide bespoke reporting and insight across all areas of the NHS choices web presence.
Posted: 20 November 2009 in Case Studies by Paul
Originally, Sainsbury’s Finance were using a simple log file analyser to collect data and try and gain insight into visitor behaviour on their site. The limited nature of this system led Sainsbury’s Finance to seek an improved analytics solution but were unable to dedicate the level of time necessary to explore the market for the best package which they would be able to run and update themselves.
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Posted: 20 November 2009 in Case Studies by Paul
Orange launched a number of new pages promoting their Mobile Internet USB Dongle and requested Yard Associates to prepare appropriate tagging in order to track user interaction with these pages. These pages were to differ from the main bulk of the website as they were to be predominantly flash and therefore standard Meta tagging would not be suitable to capture the true level of customer interaction. This was especially true when taking into account the level of detail which was required as the pages included user journeys, dwell time on specific flash movies and also identifying each flash page as a separate page view in WebTrends.
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Posted: 17 November 2009 in Social by Paul
Yard Associates have signed up once again for the HSBC 10k in Cardiff, where we hope to raise funds for the Kindey Wales Foundation. If you’d like to sponsor us, then you can do so here. Or check us out at last years event on our blog.
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Call Paul Newbury on (+44) 02920 004 562 or email paul@yardassociates.co.uk
